Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies. Let me tell you about the $2.4 million mistake I see ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad ...

And it also means boosting your app’s presence in the app store with clever marketing techniques. App marketing is all about getting your mobile application noticed, downloaded, and used by your ...

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Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

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Marketing trends shift every quarter. Better to invest in the new trend than remain static in your ... [+] approach. It’s imperative for brands to continuously pivot their marketing strategies ...

In this environment, it’s a small wonder that app marketing costs constitute a bulk of a brand’s marketing expenses, and many indie app developers struggle to get their apps discovered on the app ...

(Image credit: Sony) Simply put, the PS5 Digital Edition lacks a disc drive and is cheaper than the regular full-fat version. In fact, it's $100 / £90 less expensive. While this isn't an earth ...