Business leaders and IT decision-makers confirm AI use will reach mainstream levels of adoption as organizations devote a greater slice of their IT budgets to AI implementations, according to new IDC ...
Paid social media is any investment you make toward sponsored content, such as PPC ads and influencer posts. Each – organic and paid – have their advantages, which is why brands should include both to ...
nearly 40% of marketers don’t feel confident in their ability to report influencer marketing ROI. “Between 2019 and 2021, [influencer marketing grew] from 6.5 billion to 13.8 billion U.S. dollars in ...