LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

You may have heard the news, but LeBron James is getting a doll…a Ken doll to be exact…a LeBarbie. No, wait, the “Kenbassador ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of ...

All-time NBA points leader LeBron James is no stranger to making history – but his latest achievement is more likely to land in a toy chest than a trophy cabinet. On Wednesday, toy giant Mattel ...

Mattel, Inc. has announced the release of a Ken® doll modelled after basketball superstar, author, activist, and ...

Los Angeles Lakers star LeBron James joined the Mattel and Barbie family after a new Ken doll dropped in his likeness.

LeBron James Becomes First Male Athlete To Have Official Ken Doll LeBron James Becomes Male Athlete To Have Official Ken Doll ...

LeBron James has made history as Mattel’s first male “Kenbassador,” becoming the first male athlete featured in a Barbie set.