As beauty continues to embrace the power of simplicity, minimalist trends are reshaping our routines, products and priorities ...

As an editor who tests and reviews beauty products for a living, I know that pretty packaging doesn’t always mean the product ...

Ticking all those boxes, Merit’s approach is one of minimalist, faff-free beauty, with a streamlined range of products – ...

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And let’s not forget: Yung Miami is a hustler. She’s never needed a man to build her brand. From Caresha Please to her own ...

Elli Avram's hair game matched steps with her beauty look of the day by being styled into gradual waterfall waves with a side ...