Chen, L.L. (2025) Feminist Perspectives in Multi-Modal Discourse Analysis: The Case of the Barbie Film Poster. Open Access Library Journal, 12, 1-1. doi: 10.4236/oalib.1113220 .

We all know that making hit movies costs a huge amount of money. But what we don't tend to think about is that getting people to come to a movie, with trailers and posters, is often just as expensive.