Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...

Originally viewed as a colour for boys (an article from a US trade publication in 1918 describes pink as “a more decided and stronger colour, suitable for the boy, while blue, more delicate and ...

Favoured by royals, politicians and actors alike (such as the above-pictured Princess of Wales, Giorgia Meloni and Kerry Washington), ‘Babygirl’ pink is the colour du jour for power dressing ...