In fiscal 2024, apparel only represented about 28% of Nike brand revenue. Nike debuted a new ad campaign geared toward female ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

Nike went in a different direction with their first Super Bowl ad campaign in nearly 30 years, as the sneaker and apparel giant had a Super Bowl commercial for the first time since 1998 and used ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part ...

Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its sales. View on euronews ...

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Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its “So Win” campaign, a ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

Nike returned to Super Bowl advertising this year for the first time in 27 years with a 90-second spot that featured only female Nike endorsers, including WNBA players Caitlin Clark, Sabrina Ionescu ...

Nike shares rise 5.75% after Jefferies upgrades its rating, citing innovation and wholesale focus. Bill Ackman’s continued ...