Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and ...

Nike had almost 188,000 engagement actions after it aired its star-studded ad featuring prominent female athletes.

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started airing a one-minute commercial showcasing some of the world’s best ...

Nike is looking to appeal to more female customers through the new brand, as offerings for men account for more than half its sales. View on euronews ...

Nike made a surprise return as a Super Bowl advertiser for the first time in 27 years. JPMorgan analysts stole Nike's thunder by sharing the news in a research note published Thursday following a ...

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part ...

Nike went in a different direction with their first Super Bowl ad campaign in nearly 30 years, as the sneaker and apparel giant had a Super Bowl commercial for the first time since 1998 and used ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

Nike tackles its sales slump by playing offense with a high-priced Super Bowl ad comeback. An iconic sneaker comeback: Nike tightens Jordans and Air Force 1s supply, aiming to spike consumer interest.

Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. After 27 years without running an ad during the Super Bowl, Nike debuted its “So Win” campaign, a ...

Nike returned to Super Bowl advertising this year for the first time in 27 years with a 90-second spot that featured only female Nike endorsers, including WNBA players Caitlin Clark, Sabrina Ionescu ...

Nike shares rise 5.75% after Jefferies upgrades its rating, citing innovation and wholesale focus. Bill Ackman’s continued ...