Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...

South Africa’s entertainment and media industires are set to experiance large growth, except for those in print.

The most remarkable aspect of Kenya digital media boom is the rapid growth in internet advertising, projected to grow at CAGR ...

Digital advertising is expected to surpass traditional formats by 2026, with Kenya’s internet ad market projected to grow at ...

Nigeria’s video games market will generate $1.3 billion in revenue, representing a compound annual growth rate (CAGR) of 12.7 per cent from 2024 to 2028. This feat will place the market among the ...

PwC in its Africa Entertainment and Media Outlook 2024 – 2028 notes the continent’s E&M landscape is poised for strong growth, with key African markets; South Africa, Nigeria and Kenya set to surpass ...

A newly published study by PwC, Africa Entertainment and Media Outlook 2024-2028, reveals that the terrain might become more promising in the coming years as the eSports and gaming culture ...

They don’t answer to censor boards or rigid sponsorship deals; new-age self-produced podcasts and shows aren’t afraid to say ...