While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...