When it comes to appealing to rational thinking customers, it's important to present them with creative ideas that are backed by solid logic and reasoning. This means providing them with clear and ...

When our feelings dominate our thinking, we’re more prone to doing something we regret. The feelings that overwhelm our ...

They write: Emotions organize — rather than disrupt — rational thinking. Traditionally, in the history of Western thought, the prevailing view has been that emotions are enemies of rationality ...