If you follow beauty content on TikTok, you know it’s filled with tips, tricks and product recommendations. Shop these viral ...

PARIS – Prai Beauty has been acquired by Luxury Brands LLC in partnership with The Dodo Group. Financial terms of the deal, ...

Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products. This ...

Promising review: "Love this hair mask. My hair is recently processed and a little frazzled. This mask made it soft and ...

Revlon CEO Michelle Peluso is combining the digital expertise from her time in tech with a deep understanding of consumer ...

From a top-rated serum to everyday personal care goods, these bestsellers are all available with a subscription.

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

The founder of Johnson Products Co., as he insists in his new memoir, “Afro Sheen: How I Revolutionized an Industry with the ...

Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...