If you follow beauty content on TikTok, you know it’s filled with tips, tricks and product recommendations. Shop these viral ...

Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products. This ...

Revlon CEO Michelle Peluso is combining the digital expertise from her time in tech with a deep understanding of consumer ...

From a top-rated serum to everyday personal care goods, these bestsellers are all available with a subscription.

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

The founder of Johnson Products Co., as he insists in his new memoir, “Afro Sheen: How I Revolutionized an Industry with the ...

Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of ...

I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to ...

The canary-hued Yellowbird by Conair, a brand that launched in 1959, is a bells-and-whistles-free hair tool that does just ...

As a beauty writer, I've tried a fair few hair tools in my time, so I was keen to see if the ghd Rise Hot Brush really lived ...

Our editors handpick the products that we feature. We may earn commission from the links on this page. Hair texture changes during menopause and perimenopause are real—and often exasperating.

Target has expanded its beauty assortment with more than 2,000 products and nearly 50 new brands, with 90% of the new ...