Qualcomm is using Mobile World Congress to showcase its growing diversification, and the new Dragonwing brand shows how ...

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

The government has pledged to put young people “at the heart of policymaking” as it launches a national listening exercise to ...

In today’s competitive business landscape, communications is not just about visibility, it’s about value. CEOs and business ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

Artificial Intelligence - Are senior marketers prepared to adapt their search strategies for generative AI search platforms ...

A top PR expert has claimed to know the truth about Meghan Markle's PR strategy, suggesting her plan is simply to continue ...

Italian spirits group Campari plans to put the brakes on M&A and focus on developing its most promising brands as it faces a ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

The fragile global economy could fuel the boycotts of companies that have aligned themselves with the policies of Donald ...

President Donald Trump’s speech to a joint session of Congress got off to a fiery start when a House Republican tore a protest sign away from a Democrat congresswoman. Rep. Melanie Stansbury of New ...

Store-brand products offer quality and savings, and these are the favorites among our readers. NBA Legend Shaq Says His Net ...