Ultimately, a brand is an expression of a firm’s values, aspirations and market position. Or, as Jeff Bezos memorably once said, “Brand is what others say about ... a brand strategy is so ...

Qualcomm is using Mobile World Congress to showcase its growing diversification, and the new Dragonwing brand shows how ...

Discover some effective strategies for a successful rebranding approach with Inkbot Design's guide on revamping your branding strategy. Rebranding is essential for adapting to market changes, ...

The L’Oréal skincare brand is returning to its influencer-heavy Super Bowl marketing playbook from last year to boost a new anti-dandruff product.

This guide outlines the top marketing and branding strategies to help you promote your business ... Rather than boasting, “We offer exceptional service,” say “, You’ll experience white-glove ...

With a growing presence on virtual platforms and a secret software weapon, Walmart is paving the way for marketers in virtual ...

The government has pledged to put young people “at the heart of policymaking” as it launches a national listening exercise to ...

In today’s competitive business landscape, communications is not just about visibility, it’s about value. CEOs and business ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...

Understanding your audience is at the core of any successful brand growth strategy. By identifying who your customers are, what they value, and how they engage with your industry, you can tailor ...

Artificial Intelligence - Are senior marketers prepared to adapt their search strategies for generative AI search platforms ...