The Sony logo—worth billions—has been the silent architect behind one of the greatest business empires ever built. While products evolved, failed, and were reinvented, these four letters remained the ...

Sony’s advanced technology group has created an AI-powered version of Aloy from PlayStation’s Horizon games. Sony’s advanced technology group has created an AI-powered version of Aloy from ...

Sony's new AI software generates NPC companions based on players' gameplay styles for co-op gaming. The patent requires consent to collect data from two players, ensuring NPC reflect player skill ...

The upcoming AFEELA EV, a joint effort between Sony and Honda, is now available for viewing to the public in Los Angeles, in advance of its scheduled California release in 2026. We first heard ...

Sony Pictures Classics has acquired all worldwide rights to Oh, Hi!, written and directed by Sophie Brooks (The Boy Downstairs). The film, Brooks’ sophomore feature, stars Molly Gordon, Logan ...

EXCLUSIVE: Constantin’s Resident Evil franchise reboot, with Barbarian and Weapon filmmaker Zach Cregger directing, will stay at Sony. Warner Bros was kicking the tires of this latest Cregger pi ...

The prototype utilises advanced AI technology from OpenAI and Sony's internal systems for speech and facial animation, with potential for integration on PS5 consoles. How AI-powered Aloy works in ...

The Dutch Mass Claims and Consumer Foundation has filed a class-action lawsuit against Sony for abusing its market position in the digital sale of PlayStation games to increase prices. According to ...

The big picture: Shuhei Yoshida spent more than three decades at Sony, leading the PlayStation project from its early years. Now retired, the BAFTA Fellowship-awarded industry veteran is revealing ...

The Sony Bravia 8 55-inch OLED 4K TV, which is capable of some of the most impressive colors and contrast of any TV, is now available for $1,298 on Amazon. This seemingly small 13% discount ...

Sony is reportedly working on an AI-powered PlayStation character named Aloy, but a video reportedly showing the development of the prototype was taken down from YouTube, per tech outlet The Verge.

Sony is the latest company revealed to be testing the use of NPCs powered by generative AI in its games. After a prototype video showing an AI NPC in action was leaked online, players and game ...