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VICE TV's 'Dark Side of the Cage' preview: Dana White convinces Spike TV to air MMA
"Dark Side of the Cage" continues Wednesday (VICE TV, 10 p.m. ET) with an episode about UFC CEO Dana White and Lorenzo Fertitta attempting to overcome pushback from Spike TV to broadcast MMA fights.
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Spike TV producer Kevin Kay recalls taking a chance on Dana White's UFC and airing 'The Ultimate Fighter': "It blew my mind"
Dana White's UFC was nearing bankruptcy before the incredible success of 'The Ultimate Fighter' and Spike TV producer Kevin Kay recently noted that it was a change of heart on his behalf.