Strategic Financial Concepts LLC purchased a new stake in shares of Starbucks Co. (NASDAQ:SBUX – Free Report) during the ...

The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty members on Monday.

Starbucks reported first-quarter results that were better than expectations, though sales at the coffee chain still fell.

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, ...

part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the global chain and reposition Starbucks as a coffee shop, not just a place to pick up mobile orders for coffee.

They are intended to help implement Niccol's "back to Starbucks" strategy. Jaci Anderson, the company's corporate communications director, told Business Insider that means making "tangible changes ...

THE NEW STARBUCKS STRATEGY: WILL CEO BRIAN NICCOL'S PLAN WORK? The company also said baristas at locations in the U.S. and Canada will put "any" drinks ordered "for here" in coffee mugs ...

Gresham announced the news on LinkedIn, saying she would now be responsible for finding “innovative ways for marketing to support” the brand’s ‘Back to Starbucks’ turnar ...

Missouri Attorney General Andrew Bailey filed a lawsuit against Starbucks on Tuesday, alleging the company utilizes illegal "race-based hiring practices." ...

which demonstrated the effectiveness of our 'Back to Starbucks' strategy, evidenced by our top-line trend.” Niccol has also already implemented other changes to help solve the company’s ...