Strategic Financial Concepts LLC purchased a new stake in shares of Starbucks Co. (NASDAQ:SBUX – Free Report) during the ...

Starbucks is making more changes intended to speed up lines and avoid congestion. This time, it's mobile ordering options.

The company has seen a positive response to its 'Back to Starbucks' strategy, which focuses on reintroducing Starbucks as a premier coffeehouse. Starbucks Rewards membership and spend grew both ...

Starbucks reported first-quarter results that were better than expectations, though sales at the coffee chain still fell.

Starbucks has implemented new restrictions on its mobile ordering system, capping the number of items per order to 12 as part ...

Gresham announced the news on LinkedIn, saying she would now be responsible for finding “innovative ways for marketing to support” the brand’s ‘Back to Starbucks’ turnar ...

The Seattle-based company it was encouraged by results, which demonstrated the effectiveness of its Back to Starbucks strategy, evidenced by an improved top-line trend. Global comparable store ...

part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the global chain and reposition Starbucks as a coffee shop, not just a place to pick up mobile orders for coffee.

CEO Brian Niccol has offered a nebulous "Back to Starbucks" strategy that seems more a marketing slogan than a turnaround strategy. Niccol's reputation comes from his time at Chipotle.

Starbucks CEO Brian Niccol reaffirmed his commitment ... Part of his immediate strategy also included simplifying the coffee chain's "overly complex menu" to better align with its identity as ...