Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing Report, 68% of global marketers say retail media is more important to ...

Collection of classes and functions to allow 2D/3D path generation with heuristic algorithms such as A*, Theta* and LazyTheta* and ROS Interfaces ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The Nielsen Company said Tuesday that viewership was down from Joe Biden’s 2021 inauguration, which reached 33.8 million, and Trump’s first move into the White House, seen by 30.6 million in 2017.

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

YouTube hit a record share of TV usage in December, with the streaming service logging 11.1% of all TV viewing, according to Nielsen’s The Gauge report. After nabbing a 10.8% share in November ...

The respondents could indicate the level of their political interest using a 5-point Likert scale, where 1 meant “I am not interested in politics at all” and 5 meant “I am highly interested in ...

The NFL’s Christmas Day debut on Netflix helped the streaming platform to 8.5% of total TV viewing in December, tying Netflix’s best share set in July 2023, according to new Nielsen Gauge data.

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

1 Department of Chemical Engineering and Applied Chemistry, University of Toronto, Toronto, ON, Canada 2 Material Science, IUTFRP/UNETRANS, Caracas, Venezuela This work presents a process-integrity ...