It started with an attempt to help visually impaired tennis fans. The cartoon feeds of the world’s best tennis players are a sign of a greater shift in consumption.

The Australian Open has implemented a cheeky workaround for international viewers that dodges its own broadcast obligations.

They are the best tennis players in the world; they are the undisputed stars of the 2025 Australian Open. Advertisement They are also cartoons. There’s Daniil Medvedev, last year’s finalist ...

But the scores are spot on. This cartoon is the Australian Open's free-to-watch version of the live action taking place at Melbourne Park. How has this come about? The Australian Open's official ...

But the scores are spot on. This cartoon is the Australian Open's free-to-watch version of the live action taking place at Melbourne Park. How has this come about? The Australian Open's official ...