For travel agencies, genAI offers the promise of efficiencies in creating marketing materials and itinerary ideas. Some are using genAI programs on their own, while others are leaning into ...

Michelle Spillane, managing director of marketing at Paddy Power, highlights the crucial role of data in shaping decisions but warns against relying solely on metrics.

While tourism and business travel share service elements, their marketing approaches differ fundamentally. Here’s why. Tourism and business travel are fundamentally different — they share only ...

Discover the power of identity resolution in travel marketing to boost engagement, conversions, and turn web visitors into loyal customers.

The province of Noord-Holland has decided not to ban advertising for meat, fish, air travel and fossil fuels from its bus ...

Travel companies and industry associations are urging the Indian government to increase overseas promotions to counter ...

The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring ...

Upon joining A&K Travel Group in 2023, CMO Peter Chipchase felt the travel firm’s branding “wasn’t doing justice” to its ...

Accessing travel data via the DSPs is already a challenge ... enabling them to create highly personalized and relevant advertising experiences. What’s more, curation allows advertisers to ...