A bite of an apple, an elegant mermaid in a circle filled with green color, and a red bullseye will surely remind you of high-end brands, such as Apple, Starbucks, and Target. That’s how a brand ...

Most modern key fobs have a hidden mechanical key inside. Press a small button or slide a tab to access it. This is useful if ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

How exactly is AI helping CPG brands unlock their potential and drive financial returns? Five techniques stand out as highly useful: personalization, price optimization, loyalty-focused engagement ...

THE Sun is proud to announce the launch of the brand new Sun Club, which offers Sun readers access to even more of our ...

With increasing mobile phone penetration and affordable internet access, brands are competing to capture this burgeoning geography despite the challenges of reaching the last mile. Advertising in ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 hours 21 min ago By E.J. Schultz - 19 hours 14 min ago By Tyler Bishop - 22 hours 15 min ago By Tim Nudd - 1 day ago By ...