Everywhere I go, every stylist I speak to, I am asked if I use purple shampoo. "It just doesn't work on me," I have always replied, which is true; I don't find off-the-shelf products to be ...

“Using a purple shampoo helps to cancel out these tones, restoring brightness and giving gray hair a radiant look.” To help you find the right shampoo for gray hair, I talked to hair experts ...

Insider has tested Function of Beauty's personalized haircare routine before and our opinions were mixed, so I was intrigued to see it launch a new purple shampoo and conditioner. Between salon ...

In the realm of hair care, purple shampoo has earned its spot as a must-have for those flaunting luscious blonde or silver tresses. But why has this particular product garnered so much attention, and ...