You may even see someone use the term to describe media, like a "WLW show" or "WLW book" — this usually means that the piece of media contains female-centric, queer characters, themes ...

The following year, the diamond-shaped TV 4 logo debuted and became ... color television appeared in Columbus, with WLW-C’s broadcasts of NBC shows. In 1957, Hugh DeMoss joined as a news ...