Walmart is known for many things, but impulsiveness isn't remotely one of them. Instead, it carefully considers any major ...

The new Walmart logo—or wordmark, as it's officially called—is a little brighter, a little more modern. The yellow spark is ...

People have big thoughts on a small update. See how Walmart's logo changed, then form your own opinion on this controversial rebranding.

One of Walmart founder Sam Walton's iconic hats served as retro inspiration for the retail giant's first major brand refresh ...

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Walmart has decided to update its image after nearly two decades without significant changes, introducing a redesign of its ...

So it's on brand for Walmart that its first logo change in nearly 17 years consists of subtle changes almost imperceptible to anyone not paying close attention. The logo touch-up includes thicker ...

Retailing giant Walmart has unveiled a new logo to start the new year. The "brand refresh" of its identity, as the chain is calling the move, includes some nods to its past. Walmart said its new ...