Definition: Counter advertising is an advertisement which responds to another advertisement. They are, at times parody of the original ad, but deliver a message. Counter advertising takes an opposing ...

Derived from the Latin term meaning “according to value,” an ad valorem tariff is a tax imposed on goods based on their value rather than their quantity or weight. This type of tariff is commonly used ...

Definition: Ambient Advertising is about placing ads on unusual objects or in unusual places where you wouldn’t usually expect to have an advertisement. Description: Ambient advertising evolved as a ...

Ethos in advertising: Definition, examples, how to use. Introduction. The Greek word ethos means “character” and refers to authority and credibility. Ethos in advertising: Definition, examples, how to ...

Joshua Shanes, College of Charleston (THE CONVERSATION) As part of Harvard University’s agreement in response to two federal lawsuits filed by Jewish students alleging antisemitic discrimination, it ...

Exposing minors to an "obscene performance" would be a crime under an Iowa Senate bill that critics fear could discourage ...

Connected TV viewership has continued to grow in popularity among consumers, owing to the ease of access to a diverse range of content options via both free ad-supported and subscription services.

However, given the UN’s declination to endorse the International Holocaust Remembrance Alliance (IHRA) Working Definition of Antisemitism, CAM insisted that the definition is central to ...

WASHINGTON (AP) — Schools and universities responding to complaints of sexual misconduct must return to policies created ...

Alabama and a small but growing number of other GOP-led states are pushing to enact more laws this year to legally define the ...

By Gina Kolata Obesity should be assessed in a way that goes beyond the standard measure of body mass index, or B.M.I., according to a new definition of the condition released by an international ...

The current definition of obesity, as set by the World Health Organization (WHO), is having excess body fat that poses a risk to health. The WHO recommends that healthcare workers assess whether ...