Today’s young adults can comfortably discuss the way that social media and fast fashion keep many members of their generation ...

Though McDonald's was loath to credit Sokolof's campaign with the company's reformulations, it introduced the short-lived 91% ...

The elite women of ancient Greece and Rome regularly used cosmetics, a custom that was adopted from the ancient Egyptians.

Investing in consumer products requires distinguishing between passing fads and sustainable market leaders. Read more here.

An 18-year-old from Kerala died after attempting water-only fasting, based on online weight loss advice. What do the experts ...

They hide in plain sight. And they hurt like mad. Without question, Furbies belong on the Mount Rushmore of toy fads. With 40 million sold in its first three years, there were very few toy fads ...

Every generation has chased trends. But were there ever this many? And did it ever feel this bad, or this hard, to just want to fit in? To some members of Gen Z, the objects of teenage yearning feel ...

A few pandemic-era must-haves proved to be short-lived fads. "Cloffices" — micro home offices carved out of closets — are one ...

So far this year the number of companies in the S&P 500 that used the phrase “diversity, equity and inclusion” in annual ...

Being born in the ‘80s was a blessing. The turmoil of the Vietnam era was fading, technology was advancing at an exponential rate, and fashion was at its most daring and unique. The ‘80s felt like a ...