There are many different brand names, but they all have one thing in common: they make it easy to identify what type of product you're buying. When you start a business, one of your most important ...

Brand naming deserves more careful thought and strategy. After all, your business name will likely stick around for a long time - Pick a good one! What's in a name? A lot, actually. The right brand ...

Businesses are no longer constrained by geography and are able to quickly access new markets across the world. The rapid expansion of businesses into newer markets, coupled with increasing advertising ...

Wander the aisles at almost any grocer - digital or IRL - and you'll find these boxes, bags, and jars right alongside the name brands you know and love - oftentimes for cheaper. What exactly are ...

When it comes to groceries, many people assume that name brands offer superior quality compared to generic options. However, blind taste tests often reveal surprising results, with several generic ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1. Mezvinsky, 49, a 20-year veteran of the company, who currently serves as President of Taco Bell North ...

These guidelines ensure that a brand name contains the essence of your brand while still being easy to pronounce, spell and remember. While creating a name for your brand, you want to check to ...

Since Viagra is a brand-name medication, the price of Viagra is very high and may not currently fit within your budget. But a generic version (and the active ingredient) of this popular medication ...