She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

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PRWeek sat down with panelists at its inaugural conference in New York City on Thursday to discuss the day’s events and the role AI is playing at their companies.

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Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

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PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

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How food giants, athletic teams, retail stores and buildings have responded to a viral ‘Wicked’ interview.

Cheez-It’s college football partnerships follow other game plans — like officiating a wedding with its Ched-Z mascot and working with Love Island USA star Kordell Beckham.