Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

With weeks to go until President-elect Donald Trump is sworn in for a second term, communicators are focused on scenario planning and coalition building. Here’s a look at their to-do lists.

What are the big PR lessons from the misinformation row over Steven Bartlett’s Diary of a CEO podcast? Health comms experts from Virgo Health, Hanover, GCI Health, Brands2Life, PLMR and others share ...

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

Merriam-Webster, Netflix, Duolingo and two other brands had clever responses to the streaming giant’s viral marketing campaign. With brand perception concerns pushing advertisers away from X, YouTube, ...

Brian Thompson was killed while heading into the company’s investor conference on Wednesday morning. The company canceled the event. Brian Thompson. (Photo: Business Wire). NEW YORK: UnitedHealth ...

Little will oversee the firm’s offices in Austin and Dallas. ST. LOUIS: FleishmanHillard has hired Jennifer Little as general manager of its Texas business, including the firm’s offices in Austin and ...

Oscar Mayer utilized 'fauxstalgia' for its 50th anniversary jingle spot revival. It’s been 50 years since Americans learned to spell “bologna” from Oscar Mayer’s Bologna Song jingle — and the brand ...

KKR’s European private equity co-head Philipp Freise will join two new shareholder and executive committees, headed by FGS founder and chair Roland Rudd and CEO Alex Geiser. NEW YORK: FGS Global has ...