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24 天
图说丨雅座?
据2月28日《中国消费者报》报道,近期,随着部分电影热映,电影院分区售票模式引发广泛关注,除了实行该模式的影院越来越多外,分区细化程度 ...
搜狐
24 天
影院分区售票热潮:你愿为‘雅座’支付更多吗?
在电影院内,不同位置的观影效果确实不同,但这种体验差异是否足以支撑高昂的“雅座”票价呢?如果消费者感受到的价值与付出的成本不成正比,那么这种商业模式可能会遭遇反弹。 从投资角度来看,影院的分区售票模式可能为影业带来新的商业机会。
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