There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices Advertising ...

Word-of-Mouth Advertising Definition: An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service Word-of-mouth advertising is ...