Definition: Counter advertising is an advertisement which responds to another advertisement. They are, at times parody of the original ad, but deliver a message. Counter advertising takes an opposing ...

The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Restrictions should apply to alcohol-free versions of drinks at sports events and near schools, Alcohol Action Ireland says ...

USDA’s Value-Added Producer Grant Program is now open. USDA Rural Development will award approximately $30 million in grant ...

The Supreme Court of Canada ruled Friday that a provision of an Ontario election finance law violated the constitutional right to vote, finding the provision to be invalid and of no effect. Writing ...

According to the CDC, about seven in 10 high school and middle school students report having been exposed to some form of ...

The vampire thriller is set for release in April The post Spike Lee Praises Ryan Coogler’s Vampire Thriller ‘Sinners’ ...

Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung all drop spots during the Oscars to celebrate stunt ...

PR to SKY, a premier public relations agency, offers an extraordinary opportunity for brands to make a significant impact ...

Going forward, the Ninth Circuit's ruling signals to plaintiffs that they will need to plead “something more” to show that ...

The Investment Adviser Association says it is working with the agency to provide more clarity on the regulations.

But ineffective marketing is, in the words of one CEO I interviewed, a ‘wombat’; a waste of money, brains and time that ...