The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

The "Amul Girl" cartoon mascot has become a national icon in India, known not so much for her "day job" of pitching butter for India's largest dairy producer, but her biting satire. WSJ's Natacha ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

As the brand mainly reminds people of milk or butter, Amul suggested that these products enjoy staring bread every day to make a great breakfast. 'Mission Complete': Lewis Hamilton's Replacement ...