来自MSN29 天
26 Pictures That Prove Amul Has The Coolest Ads Our Generation Has Ever Seen
The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...
Wall Street Journal1 年
I Can't Believe It's A Butter Ad!
The "Amul Girl" cartoon mascot has become a national icon in India, known not so much for her "day job" of pitching butter for India's largest dairy producer, but her biting satire. WSJ's Natacha ...
Business Today1 年
Amul Girl Creator Sylvester
He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...
Business Today1 年
Amul's big pivot: How the dairy major is looking to make a big play in the foods space
Rahul daCunha, MD of daCunha Communications, which created the iconic Amul girl and runs the funny topical ads, says, “Consistency is the heart of brand equity. Speaking of the girl, we keep her ...