In a small town called Anand in western India ... Amul diversified to everything from ice-cream, curd to long-life flavoured milk. Brand Amul is now present in over 50 countries.

Amul's performance in familiarity, consideration, and recommendation metrics solidified its position as a global leader in the food and dairy sectors. While Amul shines in brand strength ...

He also highlighted the importance of linking self-help groups with micro and small industries ... Cooperative Milk Marketing Federation, the parent of popular milk brand Amul, ensures 80% ...

Amul eyes $1.3-billion organic food market Amul sees an opportunity in the $1.3-billion organic food market (in 2022) in India, one that is fragmented and has several small players. Per a report ...

Notably, Amul has kept its milk prices untouched in 2020 when the COVID-19 pandemic hit the country. It has announced its first price hike in 2021 by ₹2 per litre.

He is credited with designing the Amul girl campaign in 1960s - a popular mascot that has since become the face of the dairy brand. Amul, a dairy co-operative based in the western state of Gujarat ...

Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "Amul and India's National Dairy Development Board." Harvard Business School Case 599-060, November 1998. (Revised December 1998.) ...

The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to strengthen the base of the Indian dairy major’s journey into foreign markets, although it pushes ...