Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial ...

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...

Apple is still working out how it can press forward with wearable devices, with it considering a possible switch away from ...

Apple cancelled a project for smart glasses that would rival Meta's Ray-Bans. Now it's developing smart glasses that look ...

"Follow ColdFusion for more deep dives into technology, business, and global events. Explore the rise and fall of industries, ...

Apple seems to be still exploring the possibility of developing smart glasses similar to Meta’s Ray-Ban models, according ...

Apple has been sitting on a money printer since last year and continues to burn time due to indecision and a hesitancy to ...

AdHawk was founded in 2017 and manufactures the necessary software, hardware, and chips that determine where a user is ...

Meta’s Orion AR glasses prototype is expensive to make—like $10,000 per pair, expensive. Orion’s most pricey component is ...

Imagine a world where your glasses do more than just help you see—they help you navigate, interact, and even understand the world around you in ways you never thought possible. Meta’s latest ...

The XR market is starting to flourish. There are already a handful of XR devices on the market from companies such as Meta, ...