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A third said: "Bye bye Asda." Others have welcomed the shake up or aren't too bothered by the change from the retail giant. One said: "I was quite impressed this week with Rollback." Meanwhile ...

Müller's Frijj (not pictured) will be the first product availableCredit: alamy Müller's Frijj milkshake will be the first product available. Supported by Asda's retail media LS Eleven Media ...

It's understood the axe has been taken to this part of the loyalty scheme ahead of a major shake up that is expected to see its biggest Rollback price reductions in years. An Asda spokesperson ...