Australian-owned brand UGG Since 1974 has announced it will change its name to “Since 74” for sales outside Australia and New Zealand. There has been a long-running battle over the rights to ...

Australian surfer Brian Smith conceived of the UGG brand back in 1978, when the pairs of sheepskin boots he brought with him on a visit to California were snapped up by admiring beach bums.

Australian surfer Brian Smith conceived of the UGG brand back in 1978, when the pairs of sheepskin boots he brought with him on a visit to California were snapped up by admiring beach bums.

For many in the United States and other parts of the world, “UGG” is widely recognized as a specific brand of sheepskin boots. However, in Australia, “UGG” is a generic term referring to a ...

A Canadian winter is not the time to trust a California-based brand founded by an Australian — is what I inaccurately presumed. UGG was founded in 1978 by Brian Smith, an Australian surfer. Smith was ...