For the first time in 23 years – and only the sixth in its entire history – BMW has unveiled a new logo intended to give a fresher look to its historic emblem. The new flat design includes a ...

Its always interesting to dive into the history of logos and the identity of automotive brands. Some time ago we did it with Porsche, today we are summoned by another German factory: BMW.

The BMW logo features four quadrants within a circle, coloured blue and white, symbolising a spinning aircraft propeller. These colours were inspired by the Bavarian flag, representing BMW’s ...

BMW's struggles mirror those of other major German carmakers. Volkswagen and Mercedes-Benz also reported profit declines in ...