Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand fonts are licensed. The university has a limited number of licenses; Global Marketing works ...

Typography is an essential component of visual communication, branding, and design. However, creating custom fonts has ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

Recommended substitute fonts are noted below. The serif typeface for print applications is Chronicle. Chronicle is a complete family of typefaces offering regular, semibold and bold, with separate ...

Cheetos demonstrates the power of moving beyond rigid guidelines and embracing a more fluid approach to branding. Its new font isn't just a visual element: it's an experience, a representation of the ...

2. Locate the font files in the downloads section of your desktop. 3. Unzip both fonts by right clicking > extract. 4. Open the font folder and select all (Ctrl + A or drag select). 5. Right click all ...

But Unmade’s technology allows brands to set some parameters. Rapha Custom offers thousands of different combinations but customers aren’t given completely free rein – instead, they can choose from ...

Airbnb has become the latest brand to venture into the world of bespoke fonts, unveiling its own typeface called Cereal. The sans-serif font has been developed by Airbnb’s in-house design team in ...

My advice is to do a lot of research on the brand before you start looking for fonts, so you know what to look for once you get to that stage. Let the typography speak for the brand! Any little ...