Handset users are more aware of mobile advertising, with 38 percent recalling seeing an advertisement on their device, according to a study by Brightkite. The quarterly Brightkite Mobile Advertising ...

Quick-service restaurant chain Jack in the Box, automaker GM?s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite. Brightkite recently launched a targeted mobile ...

Brightkite and Layar have been providing augmented reality services since August, but consumers could only see posts and photos from their friends. The new local advertising service lets ...

Sanford’s Sharpie and Cadbury’s Dentyne have partnered with location-based mobile social network Brightkite to enhance their respective loyalty initiatives. Both Sharpie and Dentyne are ...