It was apparently the result of years of research into legibility and reconstructed images, and hung in Milan’s Linea Rossa stations on the day of opening in 1964. Campari Soda e sempre giovane!, ...
The liquid's bright, cherry red color is another major part of its brand identity. Campari's alcohol content is between 20.5 and 28.5% alcohol by volume (ABV), depending on where it's sold ...