Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

The cost of Super Bowl commercials continues to rise, a year after the big game set viewership records yet again.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the most of any company – ...

American Financial Group, Inc. (NYSE: AFG) today reported 2024 fourth quarter net earnings of $255 million ($3.03 per share) compared to $263 million ($3.13 per share) ...

Baylor and the Big 12 announced the schedule for the 2025 season on Tuesday. The Bears are one of two teams to play 11 ...

Wright's confirmation highlights a focus on fossil fuel production and energy innovation amid climate change debates ...

Don't worry, it's coming back to Cincinnati. "Hamilton" joins six Broadway musicals making their Cincinnati debuts in the 2025-26 season, including "Back to the Future," "Shucked," "Hell's Kitchen," ...

While Columbus has much to offer travelers and locals alike, one of its finest hidden gems is Topiary Park. It's the only known topiary interpretation of a painting, as it's inspired by Georges Seurat ...

At Sokolove Law, our Founder Jim Sokolove (often known as the mesothelioma guy) largely pioneered the world of TV attorney advertising. Not only do we advertise nationally with our mesothelioma ...

Whether your favorite NFL team makes it to the final game or not, Super Bowl Sunday is an epic event that brings people together every year over the coolest commercials, over-the-top half time ...

For the first time in 33 years, the Washington Commanders will play in the NFC Championship Game, facing the NFC East-rival Eagles in Philadelphia on Sunday (3 p.m. ET on FOX and the FOX Sports ...