We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

When you think of a brand, what comes to mind? You might picture an iconic logo or a catchy tagline, the calling cards of well-known companies. But brands don’t just belong to products or places.

Brand cites “weak” standards as reason it will not renew program As part of its efforts to persuade B Lab to revise its ...

To keep your brand thriving, you need to track how it’s doing. Start with key performance indicators (KPIs) like brand ...

In today's hypercompetitive business landscape, an early-stage startup’s success hinges not only on its product or service ...

Formula 1 sponsorships are a powerful way for brands to gain global exposure, connect with diverse audiences, and achieve ...

The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...