In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

One of the most promising strategies for destinations looking to engage travelers during this unprecedented period is a strategy called co-op marketing. Using co-op marketing, destinations pool ...

“Through our first-ever Aldi Price Match campaign, we’re celebrating the often overlooked fact that Co-op offers great value on everyday essentials – continuing to deliver our brand promise of doing ...

Just over a year ago, Co-op launched its retail media network, joining the likes of Tesco, Sainsbury’s and Asda. Through the Co-op Media Network (CMN), brands can access customer data in the UK’s ...