In this article, I'll outline five key KPIs you must measure regularly. I'll show you how to measure them, followed by tips on how to improve the performance of each. 1. Customer Lifetime Value ...

However, it is possible to derive some measures from revenue that can be KPIs. Relating revenue to customers at a gross level looks like this: Revenue in a given period is the number of active ...

In the fast-paced world of e-commerce, knowing what drives your online store's success is vital. With a sea of metrics available, it can be hard to determine which ones truly matter. Focusing on ...

‘There really is a process to determine what’s important in your business. … If you don’t know your [key performance indicator] numbers, you are really flying blind,’ says Brett Jaffe ...