This case study describes how Egyptian snack brand Chipsy softened the blow of a price rise using an on-pack promotion, TV, outdoor and social media. Chipsy Egypt is the leader in the Egyptian snacks ...

This case study describes how Egyptian snack brand Chipsy softened the blow of a price rise using an on-pack promotion, TV, outdoor and social media. As Egypt's only global potato chip brand, Chipsy ...

Since opening its first location on King Street in downtown Toronto in August 2020, Tut's has received widespread acclaim, ...

From fashion to skincare to food (because we all need our donuts), these women are leading the charge. Let’s dive into some of the coolest, most inspiring women-led brands in Egypt right now!

YouTube’s most subscribed content creator, Jimmy Donaldson—better known as MrBeast—is expanding his popular snack brand ‘Feastables’ into Saudi Arabia, with plans for full-scale distribution across ...