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The press release said the wordmark was being altered to feature “a modern, custom font” that will make the corporation stand out from its competitors. As for the symbol part of the logo ...

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The rebranding is subtle—as in barely noticeable. The wordmark, aka the text-only logo that reads Walmart, uses an updated font (which, frankly, looks pretty similar to the old font) inspired by ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive ... its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol ...

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The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

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custom font.” Alongside this, the change in color between the old and new logos is in order to “keep the brand fresh.” Walmart says that the refreshed brand will be rolled out across its ...